The present and future of the international wine industry

• Author(s): Bisson, Linda; Ebeler, S.; Lapsley, J.; Walker, Andrew; Waterhouse, A.;
• Abstract: Wine production is both art and science, a blend of individual creativity and innovative technology. But wine production is also business, with economic factors driving manufacturing practices. To be successful in the modern marketplace, a winemaker must integrate the artistic and economic aspects of wine production, and possess a solid understanding of the intrinsic and extrinsic factors that underlie purchase motivation.
• Publication Date: Aug 2002
• Journal: Nature